Fat Tire Belgian White

Here’s To Better

New Belgium Brewery launched their first beer in 25 years, Fat Tire Belgian White. Made by Belgian-style beer experts, it’s crafted with the perfect sweetness and the natural taste of real oranges. It’s also lighter and easier to drink, which is important for our target drinker. To educate them on the attributes of Fat Tire Belgian White, we used an authentic Belgian to curmudgeonly explain how Fat Tire Belgian White is a better, more satisfying choice.