The best coffee you’ve ever tasted

Goodboybob Coffee Roasters wanted to make a splash with their first ever brand campaign. So, instead of talking about ingredient quality and flavor notes like other high-end coffees, we decided to communicate in a more relatable and human way. People who try Goodboybob often say it’s the best coffee they’ve ever had, so we decided to simply show people trying it and saying exactly that. And we used two scientists in their lab to do it in the most breakthrough and memorable way possible.