Zero Cancer

The End of Prostate Cancer

Zero Cancer is a National NFP organization that promotes prostate health. We worked with them to create something that would dramatically increase awareness with a two-minute public service announcement where TV personality Mike Rowe gets an actual prostate exam from his real doctor on camera—and we’re not talking about a blood test.

In the first few days it received almost 100,000 views, tens of thousands of shares, dozens of news pieces, and even a five-minute segment on TMZ. But most importantly, Zero Cancer reports that more men are talking to their doctors about getting the procedure and that appointments are significantly up.