An Activation That Made a Splash
Take 5, the largest car wash operator in the US, needed to drive awareness so we created a bold campaign to help make some noise on National Car Wash Day. Pigeons are notorious for pooping on cars, so we randomly named one The Take 5 Official Pigeon, followed them around and gave a free car wash to every car it pooped on.
The activation “dropped” in several markets – including Dallas, Nashville, Denver, Salt Lake City, Memphis and Atlanta – delivering over 60,000 free car washes to unsuspecting people.
Increase in customers on
National Car Wash Day YOY