![](https://erich-kallman.com/wp-content/uploads/2023/06/T5_pigeon_hero4-960x540.jpg)
Work
Take 5
An Activation That Made a Splash
Take 5, the largest car wash operator in the US, needed to drive awareness so we created a bold campaign to help make some noise on National Car Wash Day. Pigeons are notorious for pooping on cars, so we randomly named one The Take 5 Official Pigeon, followed them around and gave a free car wash to every car it pooped on.
The activation “dropped” in several markets – including Dallas, Nashville, Denver, Salt Lake City, Memphis and Atlanta – delivering over 60,000 free car washes to unsuspecting people.
![](https://erich-kallman.com/wp-content/uploads/2023/06/T5_Pigeon_site-960x1078.jpg)
![](https://erich-kallman.com/wp-content/uploads/2023/06/T5_PIGEON_Billboard-960x540.jpg)
![](https://erich-kallman.com/wp-content/uploads/2023/06/T5_PIGEON_Coupon-Still-960x540.jpg)
3.6MM
Views
Views
43.2MM
Impressions
Impressions
54%
Increase in customers on
National Car Wash Day YOY
Increase in customers on
National Car Wash Day YOY