Reese’s Puffs

What You Really, Really,
Really, Really Want

Reese’s Puffs has built a cult-like following over the years, so much so that we wanted people get real about their personal desires. The campaign invites these devotees to arrive at the real answer to what so many of them are yearning for–a big bowl of Reese’s Puffs.

Actual Reality Goggles

To complement the TV campaign, we also created a cereal box with a fun take on VR–Actual Reality goggles. Just cut out the box and see reality in the most really real way.

The Goggles Gained
A Cult Following

The internet had some fun with the box design too. From Reddit to Twitter, the goggles became a topic of conversation and were even used as funny memes.