Realtor.com

Saturated with questionable advice, conflicting opinions, and less than impartial players, the real estate category can cause undue stress on buyers and sellers, especially first-time homebuyers who need a steady, reliable signal in the noise.

To cut through the clutter, we created a persona that not only addresses the common problems and pain points of first-time homebuyers but also entertains them in a memorable way. Introducing: The House Whisperer. A straight-talking, sage-meets-cowboy with the power to communicate with homes.