Jolly Rancher

Jolly Rancher Hard Candy has long been known for its distinctive, intense flavors. Our job was to find a way to stand out from the candy noise and show how we deliver the long-lasting, mouth-watering and juicy flavor that only Jolly Ranchers can. We created the “Time for a Flavor Ride” campaign to do just that–breaking through the clutter with a tiny cowboy who’s big on taste.