The Unknown

AliveCor released the world’s first FDA cleared medical device for the Apple Watch, called KardiaBand. This specially designed watchband provides early detection of atrial fibrillation, the most common arrhythmia and leading cause of stroke. They needed to amplify the news of KardiaBand’s groundbreaking technology so we created “The Unknown,” highlighting the realization that the only thing everyone knows for sure is that they want to be here tomorrow, and that KardiaBand can play an important role.