All That Goos is Not Gush
A favorite for kids and adults alike, Gushers are fruit-flavored treats with a liquid center. We created a campaign that celebrates the burst of gooey liquid in the most quirkiest ways possible. From TV to digital to swag, we built an integrated campaign that tells us only Gushers has the “gush” you want.
To bring the brand back into the cultural zeitgeist, we created an identity system that included icons, illustrations and tasty graphics that were applied to posters, apparel, pins and all other sorts of swag.
We also made pre-roll bumpers starring (pun intended) our cheeky starfish.