Great Wolf Lodge
Strengthen The Pack
Great Wolf Lodge is North America’s largest and most beloved brand of indoor waterpark resorts, second only to Disney in visits. Yet most people hadn’t heard of them. After Covid, as families started heading back to the office and school, the quality time families had spent together started to wane.
Great Wolf Lodge saw an opportunity to help as our Effie-winning brand campaign “Strengthen the Pack” showed just how valuable a quick, convenient getaway to the lodge can be.
From The Lodge To Your Screen And
Everything In Between
With “Strengthen the Pack” as our brand platform, we launched an integrated campaign spanning TV, digital, social and in-lodge. Our Great Wolves characters became the centerpiece of the campaign as we refreshed the entire brand with an updated look, feel and voice.
In the digital space, we launched with fun banners, social GIFs, teasers of the Great Wolves. We also refreshed the Great Wolf website, helping attract more traffic to increase bookings.
Within 3 months of launching the campaign, we outpaced benchmarks by doubling awareness, blowing past revenue goals and brand target metrics ahead of schedule.
Improvement in search
Increase in site engagement