Save Room for Ice Cream

Friendly’s went through a recent overhaul of its menu but wanted to make sure the brand didn’t lose its essence. Knowing that a Friendly’s visit always ends with their signature ice cream, we encouraged folks to “Save Room for Ice Cream” in our new, integrated campaign featuring a very persuasive Friendly’s employee.


Brand Identity

We Made Friendly’s Even Friendly-er

Friendly’s was in need of a new look and feel, so we refreshed everything. From in-store signage, menus, packaging, employee swag and more, every touchpoint drove home the playful nature of the brand.