Hold My Bowl

Parents today aren’t looking for syrupy, saccharine treats for their kids because they know it’s going to slow them down. But most kids are tired of the adults in their lives thinking they know everything.

We decided to give them both exactly what they’re looking for. Parents get real fruit in 100% fruit juice, while kids are finally allowed to play the empowered roles they deserve. Because what’s more powerful than great nutrition? Dole Fruit Bowls became the fuel of kids everywhere needing to show the adults exactly how it’s done.