Astral Tequila

This Calls For Tequila

When the most interesting man in the world invests in a tequila brand, you know it’s time to celebrate. Davos Brands wanted to promote the launch of Astral using their partner and pop culture icon Jonathan Goldsmith. We created “This Calls for Tequila,” a campaign where Goldsmith reveals what he drinks on special occasions when he’s not drinking beer – the world’s finest tequila, Astral.

The work caught the eye of the industry, with two of our spots making SHOOT Publicity Wire’s Top 10 most viewed spots of 2018. The campaign received over one million organic views on YouTube.