Oxigen

During the pandemic we launched an integrated campaign for OXIGEN Water called “Recover and Rise,” celebrating the demanding jobs of front line workers during the pandemic. Using documentary style videos, the campaign tells individual stories of how each of these essential workers have dealt with the challenges they face every day. The campaign’s latest inclusion features NBA All-Star Stephen Curry to draw more attention to these critical and demanding jobs, with a particular focus on educators as they get back in school.