Hiya. Erich & Kallman is hellbent on providing results and making people fall in love with your brand. Wait, is hellbent one word or two? Let us look that up. One sec. (hold music) Ok. Hellbent is one word, but can be hyphenated if you wish.

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Erich & Kallman
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Work

Fruit Smash

Let’s Smash

The hard seltzer category is hugely competitive so to launch Fruit Smash we developed an innuendo-filled campaign starring surfer bro YouTubers Chad and JT. Playing off the double meaning of “smash,” Chad and JT travel across the country, talking to real people about their experience with hard seltzer shaming.

Fruit Smash

Let’s Smash

Other Work