2026 so far…
As we celebrate our 10th anniversary, 2026 is shaping up to be one of our best years yet. We’ve launched new work across more than half of our client roster, from national campaigns to cultural activations to product innovations. With even more new campaigns and new clients to announce this fall, here’s a look at some of our highlights from the first half of the year.
- Steve Erich, Founder & President
- Eric Kallman, Founder & Chief Creative Officer
BuzzBallz
Challenge: Every RTD cocktail was blending together. BuzzBallz already stood out. The category was crowded with copycat cans and convenience claims. BuzzBallz had one unmistakable asset: its iconic ball shape. We just needed to make it famous.
Solution: We turned the product into the punchline. Instead of treating the package like branding, we built the entire campaign around it. By making BuzzBallz’ most ownable asset the joke, we created a World Cup spot that only BuzzBallz could make, featuring none other than Streakin’ Steve.
Taylor Farms
Challenge: Healthy eating was becoming more important, but also more overwhelming. Taylor Farms needed to make healthy choices feel easy while driving trial, household penetration, and awareness for its expanding product lineup.
Solution: We evolved the “Get Your Salad Together” platform by showing that one healthy choice can spark a bigger sense of confidence. Through relatable humor and everyday moments, we positioned Taylor Farms as the effortless way to feel like you’ve got it together.
Results: $5.1M attributed sales in 2 months • +123% increase in ROAS • +5.7% life in awareness • +4% brand lift
Gulf States Toyota: Abuelita’s Food Truck
Challenge: Toyota Tundra had earned a reputation for quality and dependability, but in the Gulf States region, that wasn’t enough. Truck loyalty is built over generations, especially among Hispanic consumers, where legacy and tradition shape purchase decisions. To compete, Tundra needed to focus on cultural credibility more than awareness.
Solution: Instead of telling people the Tundra was dependable, we proved it. We partnered with Aurora, a real abuelita whose food truck embodied the spirit of cumplir—showing up for family and community, day after day. Powered by a Toyota Tundra, her story came to life through live experiences, social storytelling, partnerships, and earned media, transforming the truck from a vehicle into a symbol of Hispanic tradition and trust.
Results: 51M impressions • 6.5M video views • 107K interactions • +9% engagement lift
Gulf States Toyota: World Cup
Objective: As soccer fandom exploded across the Gulf States during the 2026 World Cup, Toyota had an opportunity to build stronger relevance with Hispanic consumers. Success depended on showing up authentically within a culture built on passion, pride, and community, while driving awareness for the Tundra and RAV4.
Solution: We created a high-energy film where the Tundra and RAV4 became the stars of their own soccer match, reading the field, anticipating every play, and moving with the confidence of elite athletes. The result was a commercial that celebrated the joy, intensity, and shared spirit of soccer while putting Toyota’s performance at the center of the action.
Gulf States Toyota: Just Married
Challenge: With competition growing across the small SUV category, Toyota needed to reinforce why the all-new 2026 RAV4 remains the one to beat and keep demand high despite limited launch inventory.
Solution: We turned the RAV4 into the unexpected star of a wedding, stealing the spotlight from the newlyweds. The work showcases the SUV’s design, technology, and versatility while reinforcing a simple truth: when everyone wants something, it’s impossible to ignore.
10 Years of Erich & Kallman
Here’s a look back at a handful of our favorites as we celebrate a decade of making work that people love.
