Work
Taylor Farms
Get Your Salad Together
When you eat salad, you feel good. Not just physically, but psychologically. Taylor Farms wanted us to help show how easy it is to be healthy with their salad kits. So we came up with the campaign “Get your salad together.”
The Challenge
- Taylor Farms may have been America’s #1 salad producer, but shoppers didn’t know it. People tossed the bags into their carts without understanding the brand behind one of their favorite products. The challenge: bridge the awareness gap and turn casual buyers into brand-loyal fans.
The Solution
- We reimagined the approach on two fronts: brand and media. The campaign focused on driving trial with new households while expanding into regions with the biggest growth potential. By activating across major digital and traditional channels—and optimizing messaging in real time—we turned Taylor Farms from “the salad in the bag” into a brand shoppers remembered and reached for again and again.
