Work
Skinny Pop
Popular For A Reason
Skinny Pop popcorn, made with 3 simple ingredients, is perfect for snacking. It’s no wonder they’re a fan favorite of celebrity spokeswoman Jennifer Aniston. We created a campaign that has Skinny Pop stealing the shine from our famous “friend.”
The Challenge
- When it comes to salty snacks, ready-to-eat popcorn often gets overlooked. For Skinny Pop, the hurdle was clear: break through category habits and prove we’re the crave-worthy, better-for-you snack people reach for when it counts.
The Solution
- Enter the ultimate Skinny Pop fangirl: Jennifer Aniston. Known for her approachable, wellness-first lifestyle (and her genuine love of the brand), she was a natural fit. Together, we went big—launching a 30-second commercial on Hollywood’s biggest stage: The Oscars. With a massive overlapping audience and the perfect snacking moment, the stage was set for Skinny Pop to shine.
Pairing Aniston’s star power with laugh-out-loud storytelling delivered a spot audiences couldn’t forget.
11.3%
YoY retail sales lift in 4 weeks
YoY retail sales lift in 4 weeks
54%
interest spike in Skinny Pop
interest spike in Skinny Pop
169%
increase in site traffic
increase in site traffic
