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Reese’s Chocolate Lava
Don’t Eat Lava!
After last year’s successful campaign for Reese’s Big Cup Caramel, we’re back again for Super Bowl LIX. This time around, we’re adressing the confusion people may have with Chocolate Lava with a PSA: Eat Chocolate Lava, not lava lava.
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We also began the new year with a few teasers
leading up to Super Bowl LIX.
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